A good logo is the essence of a brand and thus an important component of corporate identity and corporate design. Logos help all stakeholders understand what a company does and what values it stands for.
The point is to express the core of a company - its brand promise - in a symbol or lettering and to create a visual and communicative basis for all further measures of brand work.
The point is to express the core of a company - its brand promise - in a symbol or lettering and to create a visual and communicative basis for all further measures of brand work.